MSC Cruises sales go through the roof!

Following the successful launch of MSC Poesia, MSC Cruises anticipated new ship, the company have found that sales have more than doubled since the launch.

Feedback from both established and new customers has been outstanding and the MSC Cruises sales team have reported record bookings and enquiries. The staff have even had to skip lunches to keep up with demand and the MD and Chairman have taken to answering the phones in support.

A record number of brochure requests have been reported by the marketing department and to cope with the abundance of online enquiries cruise consultants have put all their attention to just responding to web requests in the days following the launch.

MSC Poesia was christened in Dover on 5 April, in the presence of her godmother Hollywood icon Sophia Loren and their Royal Highnesses the Prince and Princess Michael of Kent and a whole host of stars, including Andrea Bocelli, KT Tunstall, Annie Mac, Gloria Hunniford, Price Azim and the Italian Ambassador Giancarlo Aragona.

Claudia Baino, MD for MSC Cruises UK and Ireland adds: “The launch of MSC Poesia, whilst being a major step, is the first of many in securing a larger share of the UK market. The astounding sales, combined with the wealth of positive feedback from consumers and agents alike only serve to emphasize the interest and potential which exists for MSC here in the UK. We are of course absolutely delighted and want to thank agents for their support in bringing MSC Poesia to British shores.”