Princess Cruises have reported a boom in bookings during the first two months of the year, surpassing the same period last year by nearly 6 per cent. Princess Cruises have put this down to lower prices and travel agents who have maximised the cruise line’s sales support tools to generate business in the current economic climate.
"Travel agents gave us a record-breaking reservations day in January, and this further result shows that they continued to sell Princess cruises at an extraordinary rate throughout the first two months of the year," said Jan Swartz, Princess Cruises executive vice president of sales, marketing and customer service.
"Agents understand that the best strategy at this time is to promote what's selling--and Princess is selling. We want to thank, and congratulate, our travel partners for their exceptional efforts. Despite the headlines we see every day, now is a great time for agents to build their cruise business. And we're there to help agents do this not only with attractive fares, but also with great tools."
Amongst the promotional offers available was the Princess Balcony Bonanza, with free upgrades to a balcony stateroom at the price of a standard ocean-view stateroom and the Alaska cruises Wilderness Sale featuring four new Seattle based cruise tour options that included air and bus transfers, plus a free stateroom upgrade.
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