Holland America Line are pioneering a new Shore Excursion e-Brochure on-line system which allows guests to view and print shore excursion information relating to their specific booked cruise. The new system allows guests to receive the latest personalised information for their cruise itinerary and the opportunity to access and update any shore excursion that applies to their cruise.“We strive to personalize each guest’s experience and to endeavor to make their interaction with us as easy and enriching as possible,” said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. “By giving our guests the flexibility of printing an e-brochure with their shore excursion options that is tailored specifically to their cruise itinerary, we are able to present the exact information they need—when they need it. Additionally, more and more of our guests applaud our online efforts from an environmental standpoint.”
The Shore Excursion e-Brochures are tailored to each guest’s ship and sail date and the new online versions offers guests the same useful information at the printed versions but also tour pricing and excursion departure times.
All guests that are booked with Holland America need to do is visit the Shore Excursion page on Holland America Line’s website and input their booking number and last name, click on the ‘View Your Personalised Shore Excursion Brochure’ link and a personalised e-brochure will download. Guests can review their personalised Shore Excursion e-brochure from six months to a year before their cruise departs rather than having to wait for the hard-copy which arrives with cruise documents 30-60 days from their cruise departure date.
“With the launch of Shore Excursion e-Brochures we’ve created a way that our guests can leisurely review their shore excursion options in a much timelier manner. This allows guests to book early and to help avoid possible disappointment should the tours that pique their interests potentially sell out,” said Meadows.
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