P&O Cruises are to launch a transformed brochure for 2009, according to reports from TravelMole. Customer research has indicated that customers would prefer a more destination-led brochure.The current P&O Cruises brochure is organised around the various ships in the fleet, but with recent surveys revealing cruisers choose their cruise holiday based on destination more than anything else, P&O Cruises are revamping their brochure accordingly.
"Overall we have injected more energy and dynamism into the brochure. It is now easier to navigate with itineraries grouped by region, colour-coded sections and cross-referencing to the website for additional information," managing director of P&O Cruises Nigel Esdale commented.
P&O Cruises newest ship,
Ventura, will be making a number of
Caribbean cruises in her first year at sea. P&O Cruises sister ships Aurora, Oceana and
Oriana will also be making sailings to the
Mediterranean, the Norwegian fjords and the
Canary Islands among other destinations in 2009.
P&O Cruises are to launch a transformed brochure for 2009, according to reports from TravelMole. Customer research has indicated that customers would prefer a more destination-led brochure.
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